Press Release

Global Axcess Retains Self-Service Kiosk Industry Leader Michele Macpherson To Drive National DVD Expansion

-       Macpherson’s proven experience with DVD and other consumer self-service kiosks strengthens aggressive Global Axcess initiative -  

JACKSONVILLE, Fla., January 26, 2010 /PRNewswire-FirstCall/ -- Global Axcess Corp (OTC Bulletin Board: GAXC - News; the "Company"), an independent provider of self-service kiosk solutions, today announced that industry veteran Michele Dundas Macpherson has been retained as a consultant for driving demand and growing the Company’s DVD kiosk initiative nationwide.

As Vice President of Entertainment for NCR Corporation, Macpherson was the general manager of the retail consumer business operating more than 2,000 DVD/media rental kiosks across North America. Here she helped negotiate a multi-year deal with Blockbuster Inc. to deploy and operate the Blockbuster Express DVD kiosk brand. Before her work with NCR, Macpherson was Senior Vice President for DVDPlay Inc., a retail/entertainment company operating 1,200 DVD kiosks in the U.S. and Canada. Prior to DVDPlay, she was Senior Vice President for Encentuate, Inc., a security software company focused on providing solutions for identity and access management that was acquired by IBM.

Macpherson is Managing Partner of Macpherson & Associates, a firm that provides strategic positioning, fundraising and general management for clients in retail, entertainment, self-serve kiosks, technology and social media.  With over twelve years of general management consulting and venture capital experience, she has been instrumental in defining and implementing strategy for dozens of clients.

"The retention of Michele Macpherson powerfully underlines our intention to become a player in the rapidly growing market for DVD kiosks,” said George McQuain, Chief Executive Officer of Global Axcess. “Michele has a tremendous reputation and proven experience in this industry, and her expertise will be invaluable as we aggressively grow this portion of our business.”

Macpherson said: “Global Axcess has demonstrated compelling ability to maintain industry leading standards for reliability, kiosk availability, highly personal customer service and true retail partnership, and this quality is one of many competitive advantages. Retailers and other potential partners are eager to participate in the rapidly expanding self-service, on-demand model, but many have been frustrated by current service options. There is significant demand for a high quality provider, and Global Axcess is well-positioned to meet that demand.”

About Global Axcess Corp

Headquartered in Jacksonville, Florida, Global Axcess Corp was founded in 2001 with a mission to emerge as the leading independent provider of self-service kiosk services in the United States. The Company provides turnkey ATM and other self-service kiosk management solutions that include cash and inventory management, project and account management services. Global Axcess Corp currently owns, manages or operates more than 4,500 ATMs and other self-service kiosks in its national network spanning 43 states.  For more information on the Company, please visit http://www.globalaxcess.biz.

Investor Relations Contacts:

    Sharon Jackson: 904-395-1149

    IR@GAXC.biz

    Hayden IR:

    Brett Maas or Jeff Stanlis: (646) 536-7331

    Brett@haydenir.com / Jeff@haydenir.com

This press release may contain forward-looking statements. Such forward-looking statements may be identified by, among other things, the use of forward-looking terminology such as: "believes," "expects," "may," "will," "should," or "anticipates," or the negative thereof or other variations thereon or comparable terminology, or by discussions of strategy that involve risks and uncertainties. Various important risks and uncertainties may cause the Company's actual results to differ materially from the results indicated by these forward-looking statements. For a list and description of the risks and uncertainties the Company faces, please refer to Part I, Item 1 of the Company's Annual Report on Form 10-K, filed with the Securities and Exchange Commission on March 3, 2009, and other filings that have been filed with the Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, and such statements are current only as of the date they are made.

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